YOU AND A FRIEND GO TO MILAN FASHION WEEK TO SEE ANTEPRIMA

YOU AND A FRIEND GO TO MILAN FASHION WEEK TO SEE ANTEPRIMA

$ 1.600

ESTIMATED VALUE 3500$

Founded and creatively directed by Izumi Ogino, ANTEPRIMA is a collection of timeless, effortless and sophisticated collection designed for modern women to last, season after season; ageless and borderless, where minimalism takes centre stage with quality textures such as the brand’s DNA knit wear, loose silhouettes and refined details. ANTEPRIMA finds empowerment, inner strength and confident in essential shapes and tonal hues that form the basis of a classic wardrobe.

Inspired by Izumi’s wide array of life experiences, travel and exposure to fashion and art from around the world, she saw the need to create a brand that is both versatile and timeless for smart stylish women of all ages and backgrounds; Women who draw their own lives.

Embodying her own taste of style, Izumi designed collection that are feminine with sporty edge, classic yet modern, and simple – with a pop of personality.

Smart, Precious with LOVE from ANTEPRIMA.

 

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Description

Founded in 1993 by Izumi Ogino, ANTEPRIMA is a luxury fashion brand celebrated for blending Italian craftsmanship with Japanese sensibility. Renowned for its iconic, handcrafted WIREBAGs launched in 1998, the brand offers timeless, sophisticated, and contemporary designs for modern, confident women.

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Key Brand Aspects:
  • Founder & Vision: Izumi Ogino created the brand to empower women with versatile, elegant fashion that transcends generations.
  • Signature Product: The ANTEPRIMA WIREBAG, introduced in 1998, is a hand-knitted, sparkling, and durable staple.
  • Style: Known for blending “playful” elements with “sophisticated” designs.
  • Presence: Debuted at Milano Moda Donna in 1998.
  • Offerings: Includes ready-to-wear clothing, accessories, and a diverse range of handbags.

ANTEPRIMA continues to innovate with collections like the CONFETTO WIREBAG and maintains a strong presence in high-end fashion with a focus on, as the name suggests in Italian, a “preview” of new trends.

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