Mara Hoffman founded her label in 2000 after graduating from Parsons School of Design in New York City. As President and Creative Director of her privately owned company, Hoffman hopes to foster mindful consumption habits and encourages consumers to reevaluate the relationship society has with clothing. The brand’s approach centers on sustainable materials, processes, and production in order to improve and extend each garment’s life. Hoffman commits to presenting collections devoted to color, each inspired by and in celebration of women. Headquartered in New York, she is an active member of the CFDA and serves on the boards of artisan-focused nonprofit Nest, community organization Glam4Good, and youth empowerment charity ArtStart. In 2017, Hoffman was awarded the 2017 Positive Impact Award for Brand Leadership in Advancing Sustainability. Originally from Buffalo, N.Y., Hoffman now lives in Brooklyn with her husband, artist Javier Piñon, and their son Joaquin.