Description
TELL THE TRUTH
 TELL THE TRUTH was founded by Rainy Womack with a single, uncompromising vision: to create a house where underground rebellion collides with the precision of high luxury.
Born in Los Angeles and now resonating across the fashion capitals of the world, TELL THE TRUTH is more than a label it is a movement. With shows on the official calendars of London and Berlin Fashion Week, and expansion to Paris and Milan, the brand is shaping the future of contemporary fashion with raw runway energy, daring storytelling, and timeless design.
Rainy draws inspiration from icons like Virgil Abloh, Alexander McQueen, Raf Simons, and Rick Owens merging their influence into a language that is both disruptive and enduring. His work celebrates duality: the sharp edge of rebellion and the permanence of craftsmanship, the boldness of culture and the responsibility of sustainability.
Every piece is crafted as a cultural artifact designed not for seasons, but for longevity, re-wear, and legacy. From vegan leathers and recycled fabrics to small-batch production, the brand’s commitment to sustainability is matched only by its dedication to authenticity.
TELL THE TRUTH has been seen on cultural figures, from musicians and actors to athletes and tastemakers, and featured in leading publications including Vogue, ELLE, Marie Claire, DAZED, and The Impression. Its designs have sparked conversation and inspired global audiences, from Netflix to red carpets to underground stages.
For Rainy Womack, truth is not just a name it is a responsibility. Every collection is a declaration, every show a statement, every garment a reminder that fashion must be fearless, uncompromising, and real.
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