Description
ERMANNO SCERVINO
Ermanno Scervino was born when entrepreneur Toni Scervino and Creative Director/designer Ermanno Daelli teamed up at the turn of the millennium to pool their talents. Known for their attention to detail and love of opulent fabrics, the fashion house of Ermanno Scervino first launched a menswear collection in 2002, debuting womenswear at Milan’s Fashion Week the following year. Such was the rapturous reception that the brand was granted ‘Guest of Honour’ status at Florence’s Pitti Imagine trade show in 2005 – a mark of their success in those tentative first five years for any new company.
‘As a boy, I was immediately attracted to the world of beauty and aesthetics,’ Ermanno Daelli admits. His childhood was full of fashion fantasies, and he reminisces that he used to ‘spend the summer in Forte dei Marmi and the Cote d’Azur and winter in Cortina. These places were always crowded with the great divas of Italian and Hollywood movies, such as Monica Vitti, Sophia Loren, Elizabeth Taylor or Kim Novak.’
Among such glamorous icons, he ‘…dreamed, one day, to be the one who dresses such beautiful, talented and inimitable women.’ And though as an adult he lived in New York City – meeting such fellow creative minds as Andy Warhol along the way – his heart and those childhood dreams brought him back to the Italy, where the Ermanno Scervino factory is nestled among picture-perfect vineyards and idyllic Tuscan towns.
That Italian charm (and natural style) is infused in every single piece that emanates from the house – red carpet-ready gowns worn with brightly coloured puffa jackets more usually seen on ski-slopes; organza, tulle and lace dresses embellished with sequins using centuries-old techniques, passed on from mother to daughter (the atelier has three generations among employees, working side by side). Indeed, ‘The choice of the Tuscan capital as home of the fashion house was fundamental,’ the designer house comments, ‘because the “Made in Florence” tag represents a set of values given by tradition which is able to transpose in reality the sublime aesthetic ideas of Ermanno Scervino.’
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